Legal

Terms of Service

Effective July 14, 2026

These terms govern authorized access to FrontlineHQ. A signed order form, subscription agreement, data-processing agreement, or other customer contract controls if it conflicts with these terms.

1. Business service and authority

FrontlineHQ is provided for dealership business operations. You may use it only if you are at least 18 and authorized by the dealership or organization that controls your account (the "Customer"). Customer administrators are responsible for approving users, roles, permissions, integrations, and instructions concerning Customer data.

2. Accounts and security

You must provide accurate account information, keep credentials confidential, use only your own account, and promptly report suspected unauthorized access. The Customer is responsible for its users' activity and for removing access when a user no longer needs it. We may suspend access reasonably believed to be compromised or used unlawfully.

3. Permitted use

Subject to the applicable subscription and these terms, FrontlineHQ grants the Customer a limited, non-exclusive, non-transferable right for authorized personnel to use the service for internal dealership operations. You may not:

Access another dealership's instance or data without authorization.
Probe, bypass, disable, or interfere with security, permissions, rate limits, or service availability.
Upload malware, unlawful content, or content that infringes another person's rights.
Scrape, resell, sublicense, reverse engineer, or use the service to build a competing product except where law expressly permits.
Use market information as a guaranteed appraisal, lending decision, or substitute for professional judgment.

4. Customer data and user content

As between the parties, the Customer retains its rights in vehicle records, photos, notes, user information, and other content submitted to its instance ("Customer Data"). The Customer grants FrontlineHQ a limited license to host, copy, transmit, transform, back up, and otherwise process Customer Data only to provide, secure, support, and improve the service or comply with law.

The Customer represents that it has the rights and permissions needed for Customer Data, including photos, text, inventory feeds, employee account information, and any material supplied by third parties. Users should not upload personal information unrelated to dealership operations or content they are not authorized to use.

5. Integrations and third-party data

Optional integrations may depend on services operated by inventory, email, push, VIN-decoding, market-data, or other providers. Their availability and data may change or contain errors. FrontlineHQ does not control third-party services and is not affiliated with vAuto or Cox Automotive. Customer is responsible for authorizing integrations and complying with applicable third-party agreements.

6. Market and automated insights

Market Position, Pricing Attention, time-savings estimates, and similar outputs are informational operational aids. They may rely on incomplete, delayed, or third-party data and do not guarantee value, sale price, profit, timing, or business results. FrontlineHQ does not currently use generative AI to make workflow approvals, staffing decisions, or vehicle pricing decisions. Authorized users remain responsible for reviewing and acting on all outputs.

7. Fees, plans, and changes

Fees, plan limits, renewal, cancellation, and implementation terms are stated in the Customer's order form or subscription agreement. We may improve or modify features while preserving the service's material function. Preview, demo, or beta features may be changed or discontinued and are provided for evaluation.

8. Confidentiality and privacy

Each party will use reasonable care to protect the other party's non-public business information and will use it only for the relationship. Our handling of personal information is described in the Privacy Notice. Customer is responsible for providing notices and obtaining permissions required for its employees, contractors, and dealership data.

9. Intellectual property

FrontlineHQ and its licensors own the service, software, branding, documentation, and related intellectual property, excluding Customer Data. Feedback may be used to improve FrontlineHQ without restriction or payment, provided it does not identify the Customer or disclose Customer confidential information.

10. Copyright complaints

FrontlineHQ responds to properly supported copyright complaints and may remove or disable access to challenged material. Instructions are in the Copyright and Takedown Policy. Repeated infringement or misuse may result in suspension or termination.

11. Suspension and termination

We may suspend access for material breach, nonpayment under an applicable order, unlawful use, security risk, or conduct that threatens the service or others. Upon termination, access ends and Customer Data will be handled under the applicable customer agreement, export arrangement, retention schedule, and law.

12. Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY LAW, FRONTLINEHQ IS PROVIDED "AS IS" AND "AS AVAILABLE." FRONTLINEHQ DISCLAIMS IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE OR THIRD-PARTY DATA WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETE.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR LOST PROFITS, REVENUE, GOODWILL, OR DATA, ARISING FROM THE SERVICE. FRONTLINEHQ'S AGGREGATE LIABILITY WILL NOT EXCEED THE FEES PAID OR PAYABLE FOR THE AFFECTED SERVICE DURING THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. These limits do not apply where prohibited by law or where a signed customer agreement states otherwise.

14. Disputes and governing terms

Before filing a claim, each party will give written notice describing the dispute and allow 30 days for good-faith resolution. A signed Customer agreement controls dispute resolution, governing law, venue, and any arbitration obligation. If no signed agreement addresses those subjects, Utah law governs without regard to conflict-of-laws rules, and the parties consent to state or federal courts located in Utah.

15. Changes and contact

We may update these terms prospectively. Material changes will be communicated through the service, Customer contact, or an updated effective date. Continued use after an update takes effect constitutes acceptance to the extent permitted by law. Contact frontlinehqautos@gmail.com with questions.